Ask Your Customer Base

The December issue of Entrepreneur had a nice article by Barry Farber about asking your customer base what keep them coming back. Barry offered ten basic questions you should ask your customers.

  • What key characteristics do you look for in a successful vendor relationship?
  • What am I or my company not doing that we could be doing to serve you better?
  • What is the one thing we would have to do to lose your business?
  • What are the three most important criteria you look for when investing in our types of products and services?
  • Who are your main customers, and what are you trying to accomplish with them?
  • What’s your biggest turnoff when dealing with salespeople?
  • If you were running our company, what would you do differently?
  • What could we do to make life easier for you?
  • What have vendors or sales reps (from any company) done that really impressed you or made a difference in the sales process?
  • If you were in front of a room filled with newly hired salespeople, what would you tell them not to do, and how would you advise them to be successful?

In running your business, start-up, or your career it is import to ask key questions.

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