What Is In A Brand Name

Celebrities often change their name to something more commercial. Jon Stewart was actually born Jonathan Stuart Leibowitz. Some performer go with a nickname or alias that brings in some street cred, such as 50 cents is a better rap name that Curtis Jackson and Prince changed his name to a unpronounceable symbol. Where performers and people are name brands, changing your name can have a similar affect that changing the name of a stadium does. It provides an opportunity to start fresh with a new image.

In the sports, there have name a few memorable name changes. Cassius Clay changed his name to Muhammad Ali after converting to Islam. Most recently, Chad Johnson changed his name to Chad Ochocinco. Now, it’s been reported that Ron Artest is considering changing his name to Metta World Peace. According to Wikipedia, Metta means loving-kindness or friendliness.

It’s only a matter a time when a top sports figure changing his name to a brand. Can you imagine if Michael Jordan changed to Swoosh Jordan.

Now, the best name change in sports was of basketball player Lloyd Bernard Free who changed his name to World B. Free.

One Response to What Is In A Brand Name

  1. Pingback: » The Artist Formerly Known as Snoop Doggy Dogg Couture Central

Leave a Reply, Join the Conversation