Here are some simple marketing rules that I found on the back of a direct mail marketing company.
A sales pitch must contain one or more of the following key emotions such as fear, greed, guilt, anger, exclusivity, salvation and flattery.
Your copy must contain on of the following 13 power words you, save, money, save, easy, new, guarantee, love, free, discover, results, safety, proven, and health.
Don’t use ‘we’, ‘us’, or ‘our’.
Never try to sell two things at once.
The only purpose of marketing is to make sales!