Always Advertising

Late last week The Wall Street Journal had an article on Coca-Cola’s new ad campaign, The Coke Side of Life. Huh? That is the best that they could come up with, The Coke Side of Life? I just hope they don’t change the formula. The Wall Street Journal has the evolution of Coca-Cola’s advertising:

1886: Drink Coca-Cola
1929: The Pause That Refreshes
1963: Things Go Better With Coke
1969: It’s the Rea Thing
1971: I’d Like to Buy the World a Coke
1979: Have a Coke and a Smile
1982: Coke Is It
1990: You Can’t Beat the Real Thing
1993: Always Coca-Cola
2000: Cocal-Cola. Enjoy
2001: Life Tastes Good
2003: Coca-Cola … Real
2005: Make It Real
2006: The Coke Side of Life

It seems that Coca-Cola has been changing it’s marketing strategy every other year since 2000. I can’t imagine that The Coke Side of Life will last long.

[tags]coke, coca-cola, advertising, marketing[/tags]

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